Johnson’s®, a brand synonymous with treatment and believe in, has been a section of Malaysian households for generations, nurturing babies with gentle goods that embody really like and basic safety.
Johnson’s® is very pleased to spouse with OrphanCare, a nonprofit organisation focused to delivering care and help to orphaned and abandoned little ones in Malaysia, to introduce its ‘Meaningful Raya Moments’ campaign.
The marketing campaign is operating from 10 March to 30 April 2024.
Every single boy or girl justifies a loving relatives, a safe and sound haven to prosper and reach their whole prospective.
Nevertheless, lots of kids in Malaysia are deprived of this ideal, which is why Johnson’s® is partnering with OrphanCare.
This marketing campaign is an expression of Johnson’s® motivation to spreading gentleness and care, specially to all those in require, all through the holy thirty day period of Ramadan.
As a model deeply rooted in enabling times of treatment throughout the initial and other distinctive moments of lifetime, the ‘Meaningful Raya Moments’ initiative focuses on creating effect by collective sharing of meaningful times on social media.
The ‘Significant Raya Moments’ marketing campaign invites consumers to share shots or films depicting their meaningful moments during Ramadan or Raya on their social media webpage along with the marketing campaign’s hashtag, #DetikRayaBermaknaBersamaJohnson for the duration of the marketing campaign interval.
With each significant minute shared with the hashtag -regardless of whether it’s a baby’s first Raya outfit or a family’s very first Raya celebration together— Johnson’s® will donate RM10 to OrphanCare.
This initiative not only aims to amplify the spirit of giving for the duration of Ramadan but also makes sure that every shared minute contributes to strengthening the life of individuals who require it most.
“Each toddler warrants to be surrounded by gentleness and care from the minute they are born,” explained Eileen Oh, Head of Advertising and marketing Malaysia & Singapore, Kenvue*.
“By means of the ‘Significant Raya Moments’ campaign, we hope to encourage persons to spread kindness for the duration of Ramadan and assistance a charitable trigger. We’re fully commited to supplying dad and mom and caregivers mild and helpful answers for their toddlers.
We proceed to assistance nurture healthier individuals and generate a globe where just about every newborn can grow and prosper by selecting purposeful ingredients for balanced pores and skin and hair, as properly as furnishing financial donations to world-wide nursing and midwife associations, which we have accomplished for more than 4 decades, and organisations like OrphanCare,” she ongoing.
The marketing campaign incorporates a collection of heartwarming movies and stories that highlight the worth of gentleness, care, and charitable supplying.
These tales provide as a reminder to cherish every single important 1st minute with your tiny kinds – from their quite 1st bathtub to those people tender moments of implementing lotion.
Embrace the adore and pleasure of these milestones, realizing you’re giving your little one the greatest.
“We are honoured to lover with Johnson’s® for the ‘Meaningful Raya Times’ marketing campaign. This collaboration not only raises recognition about the plight of orphaned and abandoned kids but also presents a great deal-essential assist for our cause.
We can make a meaningful variation in the life of these young children, ensuring they acquire the really like and treatment they should have,’ stated Zakiah A. Rahman, Basic Supervisor at OrphanCare.
Be a part of us this Ramadan in celebrating meaningful Raya times with Johnson’s®.
Share your stories of gentleness, care, and supplying, and help us make a difference in the life of infants in require with the #DetikRayaBermaknaBersamaJohnsons.
Alongside one another, we can spread love and produce significant moments that will be cherished forever.
For much more information about the campaign and how you can get involved, go to Johnson’s® official internet site or abide by them on Instagram.
For much more insightful stories and enjoyment recipes, remain tuned to Motherhood Story!
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